http://www.pressrow.net tracking the evolution of sports media. Wed, 06 May 2009 22:18:15 +0000 http://backend.userland.com/rss092 en Overview The NHL is still that “other sport” that only a handful of your friends watch—but the ones that do can’t get enough of it. They probably played in their youth and still talk about “diamonds” and “finding the top of the circle” or other lingo that, to the rest of ... http://www.pressrow.net/2009/05/06/new-media-review-nhl/ Overview The lockout. Steroid scandals. The salary cap debate. Baseball, of the four major sports, has endured the most black clouds of anyone. Yet despite a talent and popularity surge in the NBA, MLB remains the second most popular and profitable sport behind the NFL. A very interesting era in baseball is ... http://www.pressrow.net/2009/05/06/new-media-review-mlb/ Overview The NBA has enjoyed quite a marketing facelift over the last few seasons, hasn’t it? The NBA of the late ‘90s and early 2000’s—aside from Jordan, of course—left us a lockout, the Jailblazers, Latrell Sprewell, and some of the slowest, most boring basketball in recent memory. It didn’t help ... http://www.pressrow.net/2009/04/07/new-media-review-nba/ More and more athletes are getting on Twitter these days. While some people aren’t exactly sure how Twitter benefits anyone, it’s a great medium for athletes and teams to engage with fans in new ways. How else could regular every-day fans talk to Lance Armstrong about where he buys his ... http://www.pressrow.net/2009/04/05/introducing-the-twitter-database-and-new-media-review/ A very minor observation, but if you’ve been watching highlights on ESPN and FOX Sports (and their Internet counterparts) you might have noticed a dramatic decline in use of highlight footage. For as long as I can remember, any mention of an NFL player would warrant a run of highlights. Now, ... http://www.pressrow.net/2009/02/08/did-nfl-clamp-down-on-highlight-footage-usage/ The tech industry continues to pave the way for the next generation of the media business model; that’s a topic we’ll tackle later. In there here-and-now, more and more popular tech magazines are ditching their print operation in favor of an online-only style, starting with longtime tech mag InfoWorld last year. ... http://www.pressrow.net/2009/01/21/tech-sector-starts-to-go-online-only-newspapers-must-follow-suit/ According to Reuters through Wall Street Journal, ads for Super Bowl XLIII start at $3 million for 30 seconds, the highest starting price for Super Bowl ads ever. NBC claims most of their ads have sold, despite the tough economy. Super Bowl regulars like FedEx and GM have bowed out, but ... http://www.pressrow.net/2009/01/20/who-is-paying-3-million-for-super-bowl-ads-this-year/ During my first two years out of college, I had the privilege of working for the PR staff of the San Francisco 49ers. Somehow, I fooled them enough to let me represent them at the Super Bowl both of those seasons, as their volunteer for the NFL’s PR staff (SB’s ... http://www.pressrow.net/2009/01/19/super-bowl-vs-ces/ http://www.pressrow.net/2009/01/19/yep-ces-in-las-vegas-was-fun/ In every news industry besides sports, blogs and websites are increasingly considered among the elite sources for information. In tech, some of the most influential outlets and journalists are bloggers or web-only, like Gizmodo, Engadget, and TechCrunch, to name a few of Technorati’s most popular blogs. The Huffington Post is ... http://www.pressrow.net/2008/09/21/sports-blogs-the-next-step-part-1/