Archive for April 2009
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New Media Review: NBA
Overview
The NBA has enjoyed quite a marketing facelift over the last few seasons, hasn’t it? The NBA of the late ‘90s and early 2000’s—aside from Jordan, of course—left us a lockout, the Jailblazers, Latrell Sprewell, and some of the slowest, most boring basketball in recent memory. It didn’t help that some of the few [...]
Introducing the Twitter database and New Media Review
More and more athletes are getting on Twitter these days. While some people aren’t exactly sure how Twitter benefits anyone, it’s a great medium for athletes and teams to engage with fans in new ways. How else could regular every-day fans talk to Lance Armstrong about where he buys his coffee?
I know some of you [...]
