Press Row

During my first two years out of college, I had the privilege of working for the PR staff of the San Francisco 49ers. Somehow, I fooled them enough to let me represent them at the Super Bowl both of those seasons, as their volunteer for the NFL’s PR staff (SB’s XLI and XLII).

Working at each of those Super Bowl’s—for the entire week, attending all of the events—was an awesome experience. (I actually blogged about it for 49ers.com during SB XLI: 1/28, 1/29, 1/30, 1/31, 2/1, 2/2, 2/3, 2/4 [the game day recall] ). I worked at the biggest media event in the world, twice, and saw it from the inside.

Then, my current employer sent me to the Consumer Electronics Show in Las Vegas, and my view of the “biggest media event” changed. Completely.

A few quick facts about Super Bowl XLII (courtesy of Super Bowl Host Committee):

• 3,400+ Media credentials issued

• 100 Radio stations on “Radio Row” in the Super Bowl Media Center
• 7.5 Million parties are held on Super Bowl Sunday with 43.9 million party-goers
• 1.5 Million TV sets will be sold during the week leading up to Super Bowl
• Super Bowl is the top at-home party event of the year, ahead of New Year’s Eve
• Super Bowl Sunday is the second-largest day of food consumption, second only to Thanksgiving

And a little about CES (from the Consumer Electronics Association):

• More than 2,700 global companies
• An estimated 20,000 new products unveiled
• Spanned 1.7 million net square feet of exhibit space
• In attendance: Tom Hanks, Alex Trebek, Jimmy Fallon, Stevie Wonder, Counting Crows’ Adam Duritz, Usher, Jeffrey Katzenberg, Reggie Jackson, Dr. Oz and Ludacris, among others
• Exhibitors projected to generate $171 billion in U.S. shipment revenues in 2009

So, CES, Super Bowl…what other humongous media events do I need to hit?

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