Archive for January 2009
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Tech sector starts to go online-only; newspapers must follow suit
The tech industry continues to pave the way for the next generation of the media business model; that’s a topic we’ll tackle later.
In there here-and-now, more and more popular tech magazines are ditching their print operation in favor of an online-only style, starting with longtime tech mag InfoWorld last year.
In November, PC Magazine, another [...]
Who is paying $3 million for Super Bowl ads this year?
According to Reuters through Wall Street Journal, ads for Super Bowl XLIII start at $3 million for 30 seconds, the highest starting price for Super Bowl ads ever. NBC claims most of their ads have sold, despite the tough economy.
Super Bowl regulars like FedEx and GM have bowed out, but Pepsi, Coke and Anheuser-Busch remain [...]
Super Bowl vs. CES
During my first two years out of college, I had the privilege of working for the PR staff of the San Francisco 49ers. Somehow, I fooled them enough to let me represent them at the Super Bowl both of those seasons, as their volunteer for the NFL’s PR staff (SB’s XLI and XLII).
Working at each [...]
